The core pages
| Page | What it should cover |
|---|---|
| Home | What you do and where, in one sentence; your main services; a few project photos; how to get a quote; company details in the footer. |
| Services | One page per main service if each is substantial (for example extensions, loft conversions, refurbishments), or one page with clear sections. |
| Projects | Real jobs with photos, location (area, not full address), scope and duration. |
| About | Who runs the business, how long you’ve traded, the team, and any memberships or accreditations, with links so people can check them. |
| Areas covered | The towns or boroughs you genuinely work in. |
| Reviews | Genuine customer feedback, or links to independent review profiles. See reviews and the law. |
| Contact | Phone, email, enquiry form, hours, and what happens after someone gets in touch. |
| Privacy notice | Required if you collect personal data, for example through a contact form. See privacy and cookies. |
Project pages that build trust
- Use your own photos of your own work, with the client’s permission. Before, during and after shots show how you work, not just the finish.
- Say what the job involved: structural work, building control sign-off, timescale, and anything unexpected you dealt with.
- Avoid showing house numbers or anything that identifies the client’s home without their agreement.
Service pages
- Explain the process from first visit to handover, including who handles planning, Building Regulations and Party Wall matters.
- Only list accreditations you actually hold, and link to the scheme’s register so visitors can check.
- If you mention prices, make sure they are accurate and clearly explained. Misleading price claims are a consumer protection risk.
Contact and enquiry forms
- Ask only for what you need to reply: name, contact details, postcode or area, and a description of the job.
- Say how quickly you usually reply, and only promise what you can keep.
- Link to your privacy notice next to the form.
Legal and policy pages
- Company details: if you trade as a limited company, the website must show certain information. See company details on your website.
- Privacy notice and cookies: see privacy and cookies for trade websites.
- Google Business Profile: make sure it matches the website. See Google Business Profile for builders.
Questions people ask
How many pages does a builder’s website need?
There’s no fixed number. A small firm can do well with a home page, a few service pages, a projects page, about, contact and a privacy notice. Add pages when you have something genuinely useful to say, not to fill space.
Should I put prices on my construction website?
Only if they’re accurate and you explain what they include. Many builders explain how they price and what affects cost instead, then quote after a visit.
Can I use stock photos?
For backgrounds, yes, if they’re properly licensed. For your projects, use your own photos. Passing off stock images as your work would mislead customers.
Related guides
Company details on your website
What a limited company must show on its website, and the details sole traders and partnerships should include.
Reviews and the law
What the 2025 fake-review ban means for builders who show testimonials or review scores on their website.
Privacy and cookies
What a trade website’s privacy notice should say, and when you need a cookie consent banner.
Google Business Profile for builders
Setting up a Google Business Profile as a service-area business, and keeping it consistent with your website.